Introduction: The Silent Profit Killer In the world of e-commerce, there’s a silent killer of profits that every retailer knows and dreads: the product return. For years, our primary strategy has been reactive. We’ve focused on making the returns process as smooth as possible for the customer, absorbing the significant costs of reverse logistics, … Read more
Introduction: The End of the Old EdTech Playbook For years, the Indian EdTech marketing playbook was loud and clear. It was a high-decibel mix of celebrity endorsements, competitive exam fever, and a powerful message built on the fear of missing out (FOMO). The goal was to sell a promise of success, a ticket to … Read more
Introduction: The Vanishing Click For over two decades, the goal of Search Engine Optimization (SEO) was simple: get the click. We fought tooth and nail for that #1 spot, knowing it was the primary gateway to website traffic, leads, and sales. But in 2025, that gateway is narrowing. With Google’s AI Overviews and sophisticated … Read more
Social media has become essential to every business’s marketing mix, but if you’re not seeing engagement, leads, or conversions, your strategy needs rethinking. Many brands in regional markets like Assam invest time and money into social platforms but fail to get results. Whether you’re posting daily or running ads, the problem may not be the … Read more
In 2025, the creator economy isn’t just influencing brand marketing—it is brand marketing. From tech startups to global brands, companies are shifting budgets away from traditional ads and into creator-led content strategies. With the decline of third-party data, the rise of authentic storytelling, and the growing trust gap between brands and consumers, creators have become … Read more